Milford DDA Home Page

 
Request For Proposals: Public Relations Campaign
 
The Milford Downtown Development Authority (DDA) requests proposals from qualified consultants to assist the Milford community in developing a Public Relations Campaign for Downtown Milford. The selected consultant should develop a twelve month Campaign for promoting Downtown Milford, and should demonstrate a thorough understanding of the Milford trade area market.    The Campaign should support the strong brand (“Meet Me in Milford”) for the Milford community, and generate more exposure and awareness of the downtown area.  The Campaign should include a comprehensive reporting component, which tracks publicity acquired.  The selected consultant should be available on a monthly retainer for advisement on advertising placement, additional promotional avenues to pursue and assistance with collateral materials for promoting Downtown Milford.   
Click Here for RFP with attachments (large file):   20080723115112856.pdf


Click Here for RFP (small file)
 
Welcome to Milford, Michigan
 
Downtown Milford, MI

welcome

 

This is Milford...

  • Higher household average income than Oakland County
  • Home of General Motors Proving Ground;  4800 employees; 130 visitors per day
  • Over 30 restaurants, including Detroit Free Press’ Restaurant of the Year
  • Western Oakland County’s only traditional downtown
  • Huron Valley Sinai Hospital:  
        1200 employees;  1190 affiliated physicians;  267,165 visitors in 2004
  • One of Metro Detroit’s newest YMCA facilities
  • Over $30 million in private/public investment in the past five years
  • Average 20,000 automobiles per day in the downtown
  • Downtown Development Authority assistance for new businesses
  • Brownfield Redevelopment Authority assistance for new developments
  • Huron Valley Schools, one of the twenty largest and most effective Districts in the state
  • Kensington Park, with over 2.5 million visitors annually
  • Proud Lake State Park, with over 430,000 visitors annually
  • Highland Recreation State Park, with over 250,000 visitors annually

The Milford Downtown Development Authority (DDA) is a commercial district revitalization organization dedicated to improving the economic viability, beauty and historic significance of the DDA District. The DDA closely follows the nationally recognized model for downtown revitalization: The National Main Street Center, an arm of the National Trust for Historic Preservation. This is accomplished by concentrating our efforts on public improvements through urban design and ordinance language, private developments, economic restructuring and business recruitment and retention.

 
Milford Market Study
 
Village of Milford, Michigan
The Village of Milford, through its Downtown Development Authority, retained the Strategic Edge to conduct a market analysis of potential need for retail uses. The geography of the downtown area is roughly Main Street from Huron to the south to the TRW site to the north, including the adjacent portions of the surrounding side and cross streets. The trade area was defined based on the zip code of the downtown patrons as determined by the intercept surveys. The trade area for Downtown Milford extends north to just north of White Lake Road, east to Union Lake Road, south to I-96, west to approximately 1 mile west of the Oakland/Livingston county line. Downtown Milford has an upscale and growing trade area. Patrons overwhelmingly like the ambiance, "quaint, charming, cute" nature of downtown. The specific retail draws of the downtown are its jewelry stores and clothing stores and restaurants. Dining and fine dining are a particularly important component of Milford.

Click here to view Milford Trade Area Market Study
 
Socio-Economic Analysis (Draft)
 


Draft Socio-Economic Marketing Analysis
 
Milford Demographics
 
To view the demographics, you will need Adobe Acrobat Reader

Milford Trade Area Demographics
 
Community Profile (Oakland County)
 

 
http://www.oakgov.com/peds/assets/docs/community_profiles/Milford.pdf
 
 
Automation Alley
 

 
Automation Alley
 
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